Sea-Doo – Summer Adventure Series
Capturing high-energy lakeside camaraderie, sun-drenched water recreation, and the thrill of the modular Sea-Doo Switch.
The Goal
Sea-Doo launched their revolutionary pontoon boat, the Switch, targeting younger demographics who value spontaneous lakeside weekends with friends. The mission was to ditch rigid corporate scripts and create an authentic, cinematic documentary feel.
The footage needed to convey sun-soaked warmth, genuine laughter, water splash tactile energy, and the effortless modularity of the deck.
The Production
We filmed over 5 days at Lake Powell using water-housed Sony FX6 and RED Komodo cameras, coupled with FPV chase drones skimming mere inches above the lake surface at 45 mph.
The editing utilized rhythmic summer beats, natural organic ambient sound design (lapping water, wake splashes, laughter), and warm golden-hour color grading that invites the audience directly into the boat party.
Campaign Impact
Record engagement rates and massive brand sentiment lift across millennial demographics